Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities …

Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, …

Jan 9, 2026 · The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

The AMA membership is an investment to any Digital Marketing Company. - Lorelei Garnes, MSc, Digital Market Specialist The Essential Community for All Marketers Marketing and Sales …

Marketing Strategy What is a marketing strategy? A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the …

Whether you’re a seasoned marketing veteran or just starting out in your professional career, you have questions. Sometimes, those questions trace all the way back to the basics of marketing and a …

Marketing is a business practice that involves identifying, predicting and meeting customer needs. Advertising is a business practice where a company pays to place its messaging or branding in a …

Sep 9, 2025 · This Journal of Marketing study highlights the role of conceptual research in tackling unprecedented changes in the marketplace, and it provides a practical guide to crafting impactful …

Mar 19, 2025 · Explore top digital marketing strategies for 2025, including search engine optimization, AI, automation, content marketing, and more to drive growth.